Title:Madame Folie Stand- Who´s Next Paris
Location:Porte de Versailles, Paris
Team:Josean Ruiz Esquíroz
Marta Muñoz

Client:Madame Folie


The Madame Folie pavilion at the Who’s Next fair in Paris in July 2014 had to be designed, manufactured, transported and assembled in a record time of 10 days.
The challenge was to make a design that could be transported unassembled in a single pallet, and assembled in two hours without the use of adhesives or any tool. The pieces were assembled to create a self-supporting structure, using only the friction of their joints. In itself, the pavilion had to display the 13 handbags that Madame Folie presented at this event.
Once the event finished, the stand was unassembled in less than two hours, and transported back to Spain.